I know it’s really hard to know how to price your work as a freelancer. I always talk about how it’s an art and not a science, so you need to gather as many inputs about the client as you can to figure out how much they may be able to pay before you make a proposal.
In freelance groups I frequent, I see a lot of commentary about “demanding what you’re worth.” It’s clear from these conversations that this exhortation is meant to be an empowering one to the advice-seeker, an encouragement to value oneself and insist that the market see that value too. I’m all for empowerment. But the bad news is that a “give me my worth!” mindset is a poor one with which to actually negotiate pay.