While some people will tell you to make it easier on yourself by establishing fixed prices that you seek from every freelance client, I believe that doing that is like being a bartender who doesn’t know there are differently sized glasses on the shelf.
Running a freelance business
Pitching is the process of proposing yourself as a professional to work for a company, organization, or individual in a particular way. If you think of pitching as a method of sales, you can see how it can be useful for any kind of freelance professional.
I’s time to discuss everybody’s favorite way of work-finding: Networking. This is an absolutely essential task to engage in if you’re interested in designing a successful, sustainable freelance career.
I know it’s really hard to know how to price your work as a freelancer. I always talk about how it’s an art and not a science, so you need to gather as many inputs about the client as you can to figure out how much they may be able to pay before you make a proposal.
As part of my series about how to find work as a freelancer, let’s talk about the one option that many newbie freelancers think is THE place to turn to find clients: marketplace sites like Upwork and Fiverr.
In freelance groups I frequent, I see a lot of commentary about “demanding what you’re worth.” It’s clear from these conversations that this exhortation is meant to be an empowering one to the advice-seeker, an encouragement to value oneself and insist that the market see that value too. I’m all for empowerment. But the bad news is that a “give me my worth!” mindset is a poor one with which to actually negotiate pay.
Freelance work can be an excellent money-maker. The key to building a lucrative freelance career is treating the venture like the business it is.
Being in charge of your own pricing is one of the biggest challenges in freelancing. It has some major disadvantages, especially for those who haven’t built up their confidence, but it also presents remarkable and exciting opportunities.
Some people stay away from working with family members for fear of the appearance of impropriety, but as freelancers who are always on the lookout for new clients, we don’t tend to have time for such compunctions.
Whether you work for two or twenty clients in a given week, your time will be spent managing a cascade of tasks, projects, and deadlines as you work to keep multiple customers satisfied. This variability has its upsides and its downsides.